About Us

Sports Lifestyle Initiatives Pte Ltd (“SLI”) was established in 2005 to offer structured swimming programs to private, childcare and school students from all age groups, including adults. Over the years, we have developed into one of the largest swim schools in Singapore with about 1000 students at two country clubs, namely Admiral Country Club and Arena Country Club.

We have always been committed to deliver safe, excellent and happy students through our nurturing and fun programs; be it in swimming or golf. As we always emphasize –

“To inspire a passion for sports…. With our love, patience, fun and Early Childhood know-how”

In 2009, we secured a lease to run the Bukit Merah Swimming Complex (BMSC) from the Singapore Sports Council (SSC) and have since converted the it into an assemblage of a variety of different sports and fitness activities. We renamed the compound Sports Lifestyle Centre (SLC) and it is now our home and head office where all are welcome!

Vision and mission

Our Corporate Vision is to be the Premier Swimming Sports and Instructional School in Singapore and the region that facilitates and adopts the best approaches towards “Sports Excellence” in Swimming.

Our Product Mission is to initiate and provide the best Integrated Learning Process and Services in Total Swimming Experience for our young, with emphasis on customer service, passion, integrity and excellence.

Our Social Mission is to operate the Company with a strong social responsibility providing life skills for youths and subsequently improving the quality of life locally, nationally and internationally. We are passionate about impacting the society through sports excellence.

We are affiliated with the Australian Swimming Coaches and Teachers Association (ASCTA) and Singapore Lifesaving Society (SLSS)

ascta     slss