Vision and Mission

Our Corporate Vision is to be the Premier Swimming and Sports Training School in Singapore and the region that facilitates and adopts the best approach towards “Swimming and Sports Excellence”.

Our Product Mission is to initiate and provide the best Integrated Learning Process for children and adults, with emphasis on passion, integrity, excellence and quality.

Our Social Mission is to operate the Company with a strong social responsibility and improving the quality of life of our customers, coaches and staff.  We are passionate about impacting society through our programmes.


  • 2005 – Incorporation of Sports Lifestyle Initiatives Pte Ltd
  • 2005 – Commenced swimming classes at Arena Country Club
  • 2007 – Commenced swimming classes at Admiral Country Club
  • 2010 – Secured the management of Bukit Merah Swimming Complex and renamed it to Sports Lifestyle Centre
  • 2012 –  Secured the Exclusive Licensing Rights for Sportybots – Australia’s Leading Multi-sport Programme for Asia. Registered Sportybots Asia Pte Ltd as a wholly-owned company of Sports Lifestyle Initiatives Pte Ltd for marketing and developing Sportybots programme.
  • 2016 – Sportybots Asia Pte Ltd was granted Sportybots worldwide rights with the exception of Australia.
  • 2017 – Secured the Exclusive Distribution right for SwimPro from Australia providing professional coaches and elite athletes with the world’s  leading swimming camera and video analysis technology.
  • 2018 – Launched the Mermaid UK
  • 2019
      1.  Launched Track and Field Coaching for schools.
      2. One of the Main Sponsors for the Bicentennial 1st Kids Olympiad with more than 800 school children competing in track and field events. –  Set up Indoor Gym facilities for the corporate community in Bukit Merah.

      3. Formation of SLI Sport Academy.